15 Powerful Words & Phrases for Text Marketing
15 Top-Performing Words and Phrases to Include in Your Text Marketing Campaigns.jpeg)
1. “Free” – The Ultimate Attention-Grabber
One of the most powerful words in marketing is “free.” Whether it’s a free trial, free shipping, or a free gift with purchase, the word “free” immediately grabs the reader’s attention and creates a sense of value. Use it wisely in your SMS campaigns to entice customers and encourage them to take action.
2. “Exclusive” – Make Your Offers Feel Special
People love feeling special, and using the word “exclusive” helps to create a sense of urgency and uniqueness. When customers believe they’re getting access to something that not everyone has, they’re more likely to engage with your offer. Use “exclusive” in your SMS campaigns to make your promotions feel VIP-level.
3. “You” – Personalize Your Message
Personalization is key in SMS marketing. By using the word “you,” you immediately make the message feel more personal and tailored to the recipient. People are more likely to engage with content that feels like it was created specifically for them, so be sure to include “you” whenever possible in your SMS copy.
4. “Today” – Create Urgency
Time-sensitive offers are highly effective in SMS marketing, and the word “today” plays a huge role in creating a sense of urgency. Whether it’s a limited-time offer or a flash sale, using “today” encourages customers to act quickly to avoid missing out on a deal. It’s a great way to drive conversions and prompt immediate action.
5. “Save” – Highlight Value
Everyone loves saving money, and the word “save” speaks directly to that desire. Whether it’s a discount, coupon, or deal, including “save” in your SMS message lets the recipient know they’re getting a great offer, which increases the likelihood of them taking action.
6. “Now” – Motivate Immediate Action
Combining “now” with other action words like “buy,” “shop,” or “register” creates a call to action that motivates recipients to act right away. This word works especially well in limited-time offers or when you want customers to make a purchase or take action without delay.
7. “Reminder” – Keep Your Message Top of Mind
Sending reminders via SMS is a great way to keep your audience engaged and ensure they don’t forget about your promotion, event, or special offer. The word “reminder” helps to jog their memory and brings your message back to the forefront, encouraging them to act before it’s too late.
8. “Unlock” – Appeal to Exclusivity
The word “unlock” implies that something valuable is hidden behind the door, and the recipient has the key. Whether it’s a special discount, an exclusive offer, or early access to a new product, using “unlock” encourages customers to act quickly to take advantage of the opportunity.
9. “Join” – Encourage Participation
“Join” is a great word to use when you want your audience to become part of something, whether it’s a loyalty program, a special event, or a membership. It creates a sense of community and encourages recipients to take the next step and become more engaged with your brand.
10. “Act Now” – Create Immediate Action
If you want to push customers to make a decision quickly, “act now” is one of the best phrases to include in your SMS campaigns. It’s a direct call to action that encourages recipients to take immediate steps before the opportunity passes.
11. “Last Chance” – Generate Urgency
The phrase “last chance” is an effective way to generate urgency and drive immediate action. Whether it’s the final day of a sale or the last few spots for an event, using “last chance” pushes recipients to act now before the offer expires.
12. “Limited-Time” – Encourage Quick Decisions
“Limited-time” is another phrase that creates urgency and encourages quick decisions. People tend to act faster when they know an offer won’t be available for long. Use “limited-time” to highlight promotions or deals that are only available for a short period.
13. “Hurry” – Instill a Sense of Urgency
Similar to “act now” and “last chance,” the word “hurry” is an excellent way to convey urgency and encourage quick action. When combined with an exclusive offer or limited-time deal, it motivates recipients to take action before the offer expires.
14. “Thank You” – Show Appreciation
Gratitude goes a long way in building customer loyalty. By using the phrase “thank you,” you show appreciation for your customer’s time, purchase, or engagement. Including “thank you” in your SMS marketing helps to build positive relationships and increase customer retention.
15. “Exclusive Offer” – Increase Value
People love feeling like they’re getting something that isn’t available to everyone. By using the phrase “exclusive offer,” you tap into that desire for special treatment. It increases the perceived value of your offer and makes customers more likely to engage.
Why These Words Matter
The words you choose in your SMS marketing campaigns can make all the difference in how your audience responds. By incorporating these high-performing words and phrases, you can increase engagement, drive conversions, and build stronger relationships with your customers.
Ready to start boosting your SMS marketing results? Learn more about top-performing words for SMS marketing and get started today!